The media and commentators focused on Serena Williams. Meanwhile, an overlooked Sam Stosur was well on track to shock the Tennis World. Oakley’s Aussie Tennis Star dominated the former champ – 6-2, 6-3 – in the US Open Final on Sunday, claiming her first-ever Grand Slam triumph after one of the cleanest, most aggressive matches in the sport’s recent history. The victory also handed Australia its first Women’s Grand Slam Singles champ in more than 31 years. But of course, the path to glory was no easy feat.
Storming Times Square: Tennis Stars Janko Tipsarevic and Sam Stosur Meet Massive Oakley Store Crowd and Media for US Open Celebration
Armageddon was descending upon New York City. Or so it seemed. In the midst of sprawling metropolis’ first major shutdown of the entire public transit system (MTA) – in anticipation of Hurricane Irene – the city was in an eerie state of calm. But peering into Times Square, the cameras of the nationally prominent Dateline NBC program were curiously zoomed in at one location. One slammed location – filled with people. Tennis fans from across the globe, in town for the start of the US Open scheduled to start just a couple days later, packed the impressively placed Oakley Store for the scheduled “Hang with the Pros” event – set to feature ATP (Men’s) World Top 20 Ranked Janko Tipsarevic, WTA (Women’s) World No. 9 Sam Stosur and ATP World Doubles No. 1 Duo, the Bryan Brothers. And the media took notice. The fan-centered gathering, originally designed as a full presentation – complete with an MC from the Tennis Media, a DJ and a full run-of-show – was nearly cancelled, as NYC was supposed...
On Tuesday, May 24th, 2011 Oakley hosted over thirty media ranging from local and regional outlets to GQ and Men’s Health to launch the latest performance eyewear – “Fast Jacket”. Reigning French Open women’s finalist, Sam Stosur, men’s number 32 in the world Janko Tipsarevic, the winningest doubles team in men’s history the Bryan Brothers and several other Oakley players helped host the media at the Tennis Club Boulogne Billancourt.