Oakley and Lucas Oil Motocross Announce “Oakley Bomb” Fastest Lap Program for 2012 Season

OakleyBomb

Radically Designed Oakley Trophies to Recognize Fastest Lap For Each Class Weekly; Fans Can Follow #OakleyBomb on Twitter to Overall Season Winner at Lake Elsinore

Foothill Ranch, Calif. (May 15, 2012) – Oakley, one of the leading sports brands in the world, and MX Sports Pro Racing/Alli Sports – organizers of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing – announced today the “Oakley Bomb” Fastest Lap Program for the 2012 series. The weekly award program, set to recognize the fastest clocked laps at each of the 12 Nationals for both the 250 and 450 Classes with a special Oakley Bomb trophy, will recognize the rider who accumulates the most Bombs throughout the season with an Elite Oakley Time Bomb II Swiss Automatic Watch at the end of the year.

“Everyone watches practice to scout who the badass to beat is for that weekend,” said Anthony Paggio, Oakley’s two-wheel motorsports manager. “We want to recognize those riders that put their butts on the line every practice and hang it out to get the fastest lap time. The Oakley Bomb will award the guys on top of their game for a single qualifying lap for both classes, not just those who necessarily end up on the podium at the end of the day. They deserve to be rewarded.”

The radically designed Oakley Bomb trophies, reflective of the iconic brand’s irreverent personality, unrivaled design and hard-charging attitude of purpose beyond reason, will be handed out through the end of season – at which time a tally of the rider with the most overall Bombs in his collection, will be presented with the ultra stylish, technologically superior Oakley time piece.

With its heritage deeply rooted in Motocross, with high tech grips as its first ever product at its founding in 1975, Oakley’s prominence in the sport continues with a collection of its most elite current riders. From James “Bubba” Stewart, Ryan Villopoto, Ryan Dungey, Davi Millsaps, the Geico Honda Team and many more throughout the ranks, the company’s spirit is alive and well in the Outdoors.

Follow The Bomb
Motocross fans worldwide will be able to keep track of the Oakley Bombs by following hashtag #OakleyBomb and @OakleyRacing1 on Twitter and checking AlliSports.com/Motocross for detailed information on winners every week.

For additional information, please visit AlliSports.com/motocross, “like” the American Motocross Facebook page, “like” Oakley’s Facebook Fan Page, as well as “follow” @AmericanMX and @OakleyRacing1 on Twitter for exclusive content and information on the Oakley Bomb and latest Lucas Oil Motocross news and developments.

For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.

Alli Sports
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributes original content; Alli RideShop, an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.

Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.

NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Lucas Oil Pro Motocross Championship, Wimbledon, French Open, Tour de France and Kentucky Derby.

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