Outdoors! AMA Motocross Season Kicks off With Partner Summit at Oakley Headquarters
Oakley’s roots are planted in Motocross.
From 1975 to the present day, the Big O has been deeply entrenched in the MX industry: From grips to gear to eyewear. So it was only appropriate that with the coming resurgence of the AMA Motocross Championship, that Oakley decided to take a serious part in stoking its growth.
This past Wednesday, the first-ever Lucas Oil Motocross Championship Partner Summit was held at Oakley’s Interplanetary Headquarters in Southern California. With the series’ traditional partners and exciting new partners – including the Alliance of Action Sports (Alli Sports) – congregating in the halls of one of the industry’s most storied companies, the summit was a great symbol of what’s to come in the future.
With a push to grow the sport to its potential, excitement was in the air as the series – set to open next weekend in Sacramento (Hang Town) – will now enjoy the most TV exposure ever in the sport’s history. NBC, Speed TV and FUEL TV will all broadcast live from each of the series’ stops – delivering world-class racing to living rooms throughout the United States and internationally.
With a few presentations from Alli Sports, the Outdoors series and more – the event was topped off with a VIP panel discussion that featured Oakley Star (and defending Champion) Ryan Dungey, Josh Grant and Oakley’s Two-Wheel Motorsports Manager, Anthony Paggio.
And to amp up partners and the public, the roads leading up to O’s Headquarters were lined with banners of the AMA Motocross Championship’s partners – simulating the courses in the series.
All in all, the day was a great sign for the future of Outdoor MX.
Be sure to check Alli Sports’ Motocross Page for TV schedules as the season drops into full swing – and be sure to show your support for Oakley Riders in social media (@OakleyRacing1 on Twitter).