Recent MX News
Heritage: Oakley Upholds Motocross Tradition at Loretta Lynn’s Amateur National Motocross Championship
Ricky Carmichael. James “Bubba” Stewart. Ryan Villopoto. You know the names. But what common denominator do these Motocross Superstars share – to the very core? (Besides Oakley Team Legend status, of course.) Loretta Lynn’s. The AMA Amateur National Motocross Championship, named from the Country Music Megastar – whose giant Tennessee property hosts the annual event, is where the best young phenoms in the sport rose through the ranks to stardom. Groms/young riders are groomed at Loretta’s. Pro riding dreams are made…and crushed. Big industry sponsors are fishing for the talent of the future. And lifetime amateur rippers continue to grow their passion for the sport. It’s a vibrant collection of racers from the past, the present and the future. But more importantly, Loretta Lynn’s reflects Oakley’s deeply rooted heritage in motocross.
Oakley’s roots are in motocross. And our celebrity friends learned this fact…the hard way…last month as the Big O’s rockin’ ‘Learn to Ride’ program took a few on a crash course on dirt bikes. The program – which teaches celebrities a thing or two about an action sport – brought some of Hollywood’s hottest young stars out to meet O Motocross Stars like top Supercross/AMA Motocross Championship rider Davi Millsaps in the Southern California desert (Lake Perris). But make no mistake, this wasn’t just any meet and greet. The stars got down and dirty – gearing up in Oakley Motocross gear, mounting dirt bikes and trying their luck at the intense sport.
Set your DVR now. Oakley’s Motocross Stars are set to hit NBC this weekend: Both on the track at the 2011 AMA Motocross Championship stop at High Point (Morgantown, Pennsylvania) and during commercial breaks. 2011 Supercross Champion Ryan Villopoto and defending AMA Motocross Champion Ryan Dungey are scheduled to rock TV screens all across the nation as their killer Oakley commercials air on the prominent network.