How do you define ‘Ownage?’ We can start with Oakley Team Athletes dominating every race at the Momentum 94.7 Cycle Challenge in Johannesburg, South Africa, this past weekend. And we mean full domination. The Men’s Road Race, Women’s Road Race/MTB Race and the Men’s MTB Race were all swept by Oakley Racers at the spirited event.
It was absolutely, unequivocally, epic. The 2010 Red Bull Rampage event near Virgin, Utah – the most insane mountain bike freeriding event on the planet – took the sport to new levels in early October…with the help of Oakley, that is. And now you get to catch a glimpse of it all on cable TV as NBC’s popular World of Adventure Sports show – and its host Pat Parnell – takes you right into the heart of the action in the barren Utah desert. It all goes down this Sunday, Nov. 14 at 12 p.m. Pacific/3 p.m. Eastern on your local NBC station.