Bike Week 08
The Oakley Rolling O Lab paired up with Ducati this year at Bike Week at Daytona International Speedway. Oakley and Ducati have worked together for a number of years creating Ducati themed sunglass color way designs for several frame options. So it was certainly appreciated when Ducati asked the lab to be a part of their overall presence at Daytona. Setup within Ducati Island the newly wrapped O Lab truck complimented the red and black color theme that is Ducati.
Friday was the big day at the track. A variety of entertainment included fashion shows that showcased the “Ducati Hotties”, bike demo performances and free product tosses by the hotties off the O Lab trailer. The crowd was fully entertained and tours were given throughout each day. A great overall response was felt and the O Lab looks forward to pairing up with Ducati later this year for another event.