Gran Premi Aperol de Catalunya

O Lab July 2010 072

The Spanish sun warmly welcomed the Rolling O Lab when meeting up with our Spanish sales force in Barcelona. The weather forecast for the upcoming MotoGP race weekend from 2nd – 4th July 2010 at the circuit of Catalunya was more than positive and we were excited to witness another thrilling race of Oakley heroes Jorge Lorenzo, Nicky Hayden and Casey Stoner.

O Lab driver Jan did a brilliant job squeezing our black HDO monster through the narrow alley in the middle of the busy public area to our final parking lot. With a prominent position right next to the main grandstands we could not only attract interest because of the latest summer eyewear releases but also with our tricky MotoGP raffle: per race day you could win one of the Oakley MotoGP signature series sunglasses! Hundreds of people participated and impatiently waited for the daily drawing – when our charming Oakley hostess girls announced the lucky winner.

With his usual accurate but highly entertaining HDO presentations Spanish HDO master Victor “Spike” Garcia enlightened not just our dealers and press, but also hundreds of MotoGP enthusiasts by telling them more about Oakley’s superior eyewear technology. And let’s not forget our optic representatives Marc Nadal and Miguel Pérez who patiently answered heaps of questions related to our latest eyewear range and eagerly advised the public what models and lens tints might suit best.

A huge thank you goes to Oakley Sports Marketing Manager Giovanni Balestra, Nicolas Carreras for being the general dogsbody; our O Lab driver Jan for his incredible driving skills, our Spanish sales crew for their energy and the entire crew on the Rolling-O Lab.


Denise Steiner


July 04, 2010

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