The heart and soul of the Oakley brand: Its athletes. The performance and safety of the Oakley family are the reason for the company’s unmatched, patented technologies in eyewear and gear. Exhibit O: NHL Star Francois Beauchemin of the Anaheim Ducks. During a recent match against the San Jose Sharks, Defenseman Dan Boyle’s third-period shot beamed straight at Fracois’ face, hitting him right above the eye at close to 90 mph. But there was one thing standing between his face and the ultra-dangerous puck. His Oakley Hockey visor.