Oakley Hosts 16th Hole At Phoenix Open


They say the attendance at this year’s Phoenix open golf tournament was the lowest in decades, but being there, you would never have guessed it. The total attendance for the week was 426,000 people, which is still three times the amount of people who attend the US Open. The event was as wild and crazy as always, especially for Oakley.

Oakley had all five of its apparel, footwear and eyewear endorsed athletes in the field: Rich Beem, Ricky Barnes, Parker McLachin, James Nitties and Jeff Overton, with all but one of them making the cut. In addition Oakley had 29 of the professionals in the field sporting our eyewear, including Ian Poulter, fresh off his Match play win in Tucson.

Oakley flew in 40 of our best golf accounts from around the country to host them to a week of golf and partying in the Scottsdale area. They were treated to six custom homes merchandised with eyewear and our 2010 golf apparel collection to lounge, swim, play hoops, meet sports celebrities and sip adult beverages.

On the course Oakley provided the following for accounts, friends and VIP’s within the Phoenix area: a 44 person skybox on the Oakley sponsored 16th hole, “the greatest show on grass," a VIP room within the greenskeeper marquee that was completely merchandised by our friends at New Era hats and tours through Oakley’s own Rolling O Lab that was situated in the most prime location within the Main Expo tent.

All in all it was another incredible event. “Maybe the best sporting event on the West Coast.” said star volleyball player Sean Rosenthal.