Imagine 170,000 fans on a Saturday afternoon going crazy at a sporting event; now envision that taking place at a PGA Tour tournament. Hard to picture, well then you have not experienced the FBR Open. Kicking off Oakley Golf’s 2009 PGA presence, the brand returns to the rowdy grounds of the TPC at Scottsdale for the four-day tournament. Known for having the largest and loudest gallery of fans for any golf tournament on the PGA Tour, the FBR Open is the perfect arena for our brand to activate around. With Arizona State University just down the road from the TPC at Scottsdale, the crowds are a perfect fit for Oakley Golf’s yearly initiatives and success stories.