Oakley Continues Strong PGA Tour Presence
The Oakley Golf Program not only continues to roll up solid results on the playing field of the PGA Tour this year, but hit the trifecta with our third Rolling O Lab stop at the Transitions Championships. Following up on the great footprint the brand provides at the FBR Open the last three years and a record number of tour players receiving private tours at the Honda Classic; the O Lab was strategically aligned with Transitions this weekend in Palm Harbor, FL.
Transitions Championship was stacked with Oakley talent – James Nitties (apparel, footwear and eyewear), Rich Beem (apparel, footwear and eyewear), Parker McLachlin (apparel and eyewear), Kevin Na (apparel and eyewear) as well as players in Oakley eyewear – Chris Dimarco (custom Radar) Charlie Hoffman (custom Flak Jacket), Will McKenzie (custom Flak Jacket) Michael Campbell (custom Radar) Ben Crane (custom Flak Jacket) and Trevor Immelman (custom “Transitions Activated” Flack Jacket).
Nitties coming off several great finishes including a fourth place finish at the FBR Open, fell victim to the hardest course thus far in the 2009 season and missed only his third cut. Meanwhile Beemer and Na charged hard into the final round, as the course raked havoc to most of the players’ game, but Kevin shot a remarkable 67 and tied for 8th and Rich finishing with a respectable tie for 12th.
The Rolling O Lab once again showcased the brand’s vastly superior eyewear technology to the tour players taking R&D tours from the Factory Pilots. Over dozen different tour players received private tours in the Rolling O Lab, including none other then 80s TV Icon, Eric Estrada dressed in full Poncho gear from “Chips”. Oakley’s presence did not stop there, as Sports Marketing Manager Louis Wellen partnered with Innisbrook Resorts Director of Golf to sell eyewear on-site, producing strong sales numbers.
Check back here for an inclusive one-on-one interview with James Nitties about finishing 2nd in Q School last year to earn his tour card, starting the season well on tour, his relationship with Oakley and why he thinks the brand makes the best golf apparel and footwear.