Impressive Display: Oakley at in Zurich


Following Oakley freeskier Jacob Wester’s victory in Zurich last year, the American sunglasses and sporting goods manufacturer insisted on bringing in the big guns for this year’s In and around the mobile, high-tech “Rolling O Lab”, Oakley will be presenting the limited edition snow goggles, daily video highlights direct from the Landiwiese and, of course, top athletes such as Jacob Wester (ski) and Nicolas Müller (snow).

Snowboarding, freeskiing, FMX and skateboarding – Oakley is omnipresent at all competitions involving this combination. More than 10 Oakley athletes will appear at this year’s in Zurich (25 to 27 September 2009). Freeskiers Jacob Wester and Simon Dumont, snowboarders Nicolas Müller and Stephan Maurer, skateboarders Jürgen Horrwarth and Sandro Dias, as well as freestyle motocrosser (FMX) Petr Pilat will be among the participants showing off their skills.

Oakley also provides great performance outside the competitions: in the Rolling O Lab, the test laboratory on wheels, the glass and goggle expert demonstrates the advantages of high-definition optics – live and open to everyone. The head of a plastic test-dummy can survive a shot to the screen of the latest Oakley eyewear, with a 6 mm high-speed beam, unscathed –during competition, this could literally take your eye out! The Oakley riders will receive the new limited edition OCP (Oakley Customer Program) Splice goggles. There will be a prize draw for three pairs of these limited goggles during the event.

Over the course of this OCP program, visitors can come and create their own combinations and Oakley will be presenting daily video highlights and backstage news in cooperation with Signing sessions, prize draws and public “test presentations” will take place at the Rolling O Lab, directly in front of the FMX ramp.



September 17, 2009