The Show Line Up For Oakley Week On FUEL TV Announced

oweek_press_banner

Oakley will take over FUEL TV’s popular interview and lifestyle show “The Daily Habit” the week of January 12 – 16, 2009. These special episodes of “The Daily Habit” will include interviews with Oakley’s top snowboarders and skiers, action footage from Breckenridge Mountain Resort and Copper Mountain, and special segments with seven-time X Games gold medalist Tanner Hall, Olympic silver medalist Gretchen Bleiler, and other top athletes.

For the first time in the show’s four-year history, “The Daily Habit” left its Los Angeles studio and set up in downtown Breckenridge, Colorado—a quaint Victorian town in the heart of the Rockies celebrating its 150th anniversary. The picturesque setting was the ideal backdrop to interview some of snowboarding and skiing’s biggest stars like two-time Olympic silver medalist snowboarder Danny Kass and big-mountain ski legend Seth Morrison, while getting to know some up-and-comers like Sammy Carlson and Jossi Wells. Pedestrians enjoyed the live broadcast on multiple flat screens around the Blue River Plaza and the Target lounge where they could watch the interviews up-close.

One of the show’s highlights will be the private night superpipe session at Copper Mountain, where Oakley’s snowboarders and skiers came together to session a perfect pipe under the lights.

“Oakley’s week on the ‘The Daily Habit’ makes for great television,” said Pat McIlvain, Oakley VP of Global Sports Marketing. “The show highlights the personality, style and progression our world class snowboard and ski teams.”

THE LINE-UP FOR OAKLEY WEEK ON “THE DAILY HABIT

01.12.09
DANNY KASS and CHANELLE SLADICS
• Rolling O Lab: Portland
• Private Night Pipe Shoot at Copper Mountain
• Jordan and Oakley Girls Hit The Downtown Breckenridge

01.13.09
TANNER HALL and SIMON DUMONT
• Rolling O Lab: Seattle
• Marie France Roy Mountain Tour at Breckenridge

01.14.09
EERO ETTALA and SAMMY CARLSON
• Rolling O Lab: Salt Lake City
• Shred with Swedes at Copper Mountain
• Eero Ettala and Cody Warble Park Tour at Breckenridge

01.15.09
JAKE BLAUVELT and SETH MORRISON
• Rolling O Lab: New York City
• Woodward Camp at Copper Mountain
• Sushi w/ Tanner Hall at Copper Mountain

01.16.09
GRETCHEN BLEILER
• Rolling O Lab: Denver
• Backside 540s with GB at Copper Mountain
• Uniquely – Premiere at Oakley HQ

Author

Matt Murray

Date

January 07, 2009