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Shaun White

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Shaun White is a global snowboarding icon that has been a member of the Oakley family for over a decade. At the age of seven Shaun entered and won his first amateur snowboard contest. At 13 he turned Pro, at 15 he captured his first major pro win at the Oakley Arctic Challenge and less than a year later he earned his first Winter X Games medals; gold in both the Halfpipe and Slopestyle events. Today, Shaun holds a record breaking 11 Winter X Games gold medals, two Winter Olympic Halfpipe gold medals, and a slew of other honors from contests around the globe. Shaun takes a creative approach to everything he does. Off the slopes he, in collaboration with Oakley, released Oa...

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  • Desert Freeze: Ryan Sandes Victorious in 4 Deserts-Antarctica, Sets Record for Wins

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    Posted about 1 year ago by Andrew De Lara

    Some would call this foot race a little nutty. But for Oakley’s Ryan Sandes, it’s just another mash in the desert…err freezing ice. The South African made racing history in the harsh and diverse landscape of Antarctica as the very first competitor to win every race in the world-renowned 4 Deserts Series of 250-kilometer, self-supported foot races. He also has owned every stage of the four brutal races – ranging from the sands of the Sahara to Atacama.

  • World Debut: Brand New Oakley Performance Eyewear, the 'Fast Jacket,' Unveiled in Kona at Ironman World Championships

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    Posted over 1 year ago by Andrew De Lara

    It was a picture perfect afternoon in Kona…to unveil Oakley’s latest performance innovation to the World. Members of the international media converged on Oakley’s Athlete Safe House on the Big Island – the night before the celebrated Ironman World Championships – to take in the picturesque scenery, Oakley hospitality, a full luau…and most importantly, the debut of Oakley’s much-anticipated ‘Fast Jacket’ performance eyewear piece. The innovative shades are the latest in Oakley’s collection of cutting-edge eyewear engineered to deliver optimal performance – no matter what challenging conditions a triathlete (or any other athlete) may face.

  • Perfect O Storm: Cam Zink Throws Down 360 Off of Oakley’s ‘Icon Sender’ to Triumph at Red Bull Rampage 2010

    Red Bull Rampage 2010

    Posted over 1 year ago by Andrew De Lara

    It was a perfect O storm…literally. Oakley Team Rider Cam Zink threw down a huge 360 off of Oakley’s much-feared, artistically stunning feature, the ‘Icon Sender,’ to emerge victorious with the ‘Best Trick’ Award and the overall win at Red Bull Rampage 2010. To top if all off, the triumph secured him the Freeride Mountain Bike (FMB) World Tour Season Overall Title. Just a day before the finals in Virgin, Utah, intense wind and lightning storms tore through the event site as athletes prepped for the big day. Fast forward to Sunday: despite rapidly changing weather conditions – marked by sporadic rain, lightning and wind – the most insane finals in Rampage history went down. And Oakley was clearly the star.