RELEASE: INTERNATIONAL CRICKET STAR YUVRAJ SINGH RELIES ON OAKLEY SPORT PERFORMANCE EYEWEAR

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Oakley, it’s time to welcome Yuvraj Singh to the family: One of the biggest, baddest Cricket players on the Planet. Full release…

FOOTHILL RANCH, Calif., February 18, 2011 – Oakley, Inc. today announced that cricketer Yuvraj Singh has become the newest addition to its roster of world-renowned athletes. Hailing from Chandigarh, India, Yuvraj has amassed more than 7500 runs over the course of his One Day International (ODI) career to date, represented India in 34 Tests and is most remembered for his six sixes in an over off England’s Stuart Broad in the ICC World Cup 20-20 Championship in 2007. Heading into the 2011 ICC World Cup, Yuvraj will rely on his favorite Oakley design, RADAR® sunglasses, for the optimized levels of comfort, protection and clarity only Oakley can provide.

“I have always been a fan of Oakley, and I am extremely excited to become part of the Oakley family,” said Yuvraj, a longtime devotee of the company’s unrivaled innovation. “The brand stands for high standards in eyewear technology. It’s an honor for me to be the brand ambassador for Oakley in India,” concluded Yuvraj.

“We are honored to have Yuvraj join the Oakley family,” said Scott Bowers, Oakley SVP Global Marketing and Brand Development. “He is a powerful athlete with a colorful personality, and he has captured the hearts of a nation through his prowess on the cricket field. His blend of talent and outgoing style is a perfect match for Oakley, a company that innovates to achieve the best of performance technology and shape it with the art of true originality. Our partnership represents the next step in deepening the brand’s relationship with cricket players and fans in India,” concluded Bowers.

Oakley is the industry leader in sport-specific eyewear, sponsoring professional athletes in over two-dozen sports internationally. Yuvraj and other cricketers have utilized Oakley’s sport performance eyewear for years. However, Yuvraj is the first Indian cricketer to become a member of the Oakley team. As such, he will have access to all the latest in Oakley innovation.

Yuvraj’s sunglass of choice, Oakley RADAR is a single-lens sport design that enables him to change the lens in seconds and match his vision to light conditions for optimal performance. Yuvraj is currently collaborating with Oakley designers on his first Signature Series sunglass, and a sneak peek of the new design will be available during the 2011 ICC World Cup.

All RADAR lenses feature the unbeatable clarity of Oakley’s HIGH DEFINITION OPTICS® (HDO®), and all are optimized with Oakley HYDROPHOBIC lens coating that resists smudges from skin oils and lotions, repels dust and pollen, and prevents water from leaving sheens that can obstruct vision. The company’s durable and optically pure PLUTONITE® lens material inherently blocks 100% of all UVA, UVB and UVC.
Visit Oakley.com to learn more about the company’s sport performance innovations including RADAR, and to get the latest updates on its growing family of professional athletes.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.

Author

Andrew De Lara

Date

February 22, 2011

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