Oakley Triples Medal Count to 38


Things have really started to rev up for Team Oakley as we head into the long stretch of the final week in Beijing. After a strong weekend of cycling, rowing, sailing, archery, track and field, and tennis we were able to climb from a medal count of 11 to 38. Giving us a total of 16 gold medals, which we look to build off of as the majority of our top athletes have yet to compete.

The brand exposure on the ground to the television to the computer screens around the world, Oakley is truly showing our dominance in sports performance eyewear. At any moment within the walls of the Oakley Safehouse there are athletes visiting, flat screens and computer screens showcasing a wide range of Oakley eyewear on men and women. Custom Radar, Flak Jacket and Enduring glasses can be seen on the most diverse range of athletes of any product based brand at this year’s Olympic Games.

Look to the list below of “Who To Watch” in the coming days to see the Oakley medal count continue to rise, as we prove even further our supremacy in the world of sports performance eyewear.


Matt Murray


August 18, 2008