Never look back, and that is exactly what Emma did taking home the gold medal for Oakley with a crushing win in the women's triathlon today."> Never look back, and that is exactly what Emma did taking home the gold medal for Oakley with a crushing win in the women's triathlon today.">

Never Look Back

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Never look back, and that is exactly what Emma did taking home the gold medal for Oakley with a crushing win in the women’s triathlon today.

A part of Oakley’s Uniquely Campaign, Snowsill bases her life on not ever wanting to look back on a single day and think “If only I had…” Living up to that standard helped propel Emma into a dominating gold medal performance. Wearing custom Aussie yellow Enduring frames with black iridium lenses, Emma crossed the finish line bearing her home countries flag.

“Emma was amazing today,” said Triathlon Sports Marketing Manager and former Ironman, Greg Welch. “She never left the wheel of the co-race favorite Vanessa Fernandes of Portugal on the bike setting her up for a devastating run leg and she finally did it! We have been right behind Snowy from the beginning and we could not be happier, let the champers flow”.

Her victory came after a meticulous preparation, sparked by her failure to make the Athens 2004 team when she was reigning world champion. The Gold Coast 27-year-old took her omission on the chin, instead casting ahead to today’s event at the picturesque Ming Tombs reservoir on Beijing’s outskirts. Snowsill cut back her competition this season to prepare for Beijing and she always looked in control.

Emma’s favorite quote was indicative of her win today, “No one said it would be easy, they just said it would be worth it.”

Snowsill won the gold medal with a powerful performance in the final 10km run leg, finishing in 1hr 58m 27s – 1m 6s faster than her great rival and Portugal’s world No.1 Vanessa Fernandes.

Dually noted, fellow Aussie and Oakley athlete Emma Moffatt won the bronze medal in just under two hours.

Author

Matt Murray

Date

August 18, 2008

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