True History: Defgrip Video Captures Heart and Soul of Oakley’s Beginnings and Future


You thought you knew Oakley. But you probably have no idea.

Defgrip unearthed the core, heart and soul of Oakley as a company: All through its storied history. Hint: We didn’t start with eyewear.

Don’t miss this!

History of Oakley from Defgrip on Vimeo.

Description from Defgrip:

The History of Oakley
Jan 20, 2011 — Foothill Ranch, CA

This past year, I got the chance to go down to the Oakley headquarters in California to check out the re-issue of the infamous B-1B grip that Oakley was working on. While I was down there, I took the opportunity to put together a video giving a little history and background to the brand. Oakley is a company that does a billion dollars a year in sales, has stores all over the world, and has created some of the most iconic eyewear of my generation… and I’m pretty sure not many people know that Oakley started out by making BMX grips.

I had the opportunity to sit down with Mike Bell, a former AMA Supercross champion and employee of Oakley who started in 1985, to tell the story of how Oakley went from a small grip company to one of the biggest eyewear brands in the world.

Thanks to Brian Takumi, Mike Bell, Dylan Radloff, and Mark Scurto for making this happen.


Andrew De Lara


December 15, 2010

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