“I just wanted to think of one solid run. The first two I messed up on, so it was nice to have a third run to get everything together,” Enarson said. He held nothing back in the last run, throwing down a high-speed flat ground 360, a huge gap to wall ride and a perfect backflip tailwhip over the box. He knew that he had to step it up and ended up pulling the exact run he had put together in his head, but it just wasn’t enough to hold on to first over Garrett Reynolds.

But at Odyssey’s Texas Toast Jam in Austin – despite the abundance of Oakley eyewear (of course) present on every other face, rider or fan – the most compelling stories can be found tucked away in the corners away from the modern dirt jumps, gnarly obstacles and vibrant street course.

Just off the main path on the venue grounds, a small, inconspicuous tent glows with rich history. Vintage racing bikes from yesteryear are displayed in all their storied glory. And there’s one symbol on hand, on more than one of the old bikes, that reflects not only the sport’s glorious past…but also the storied heritage of a Global Powerhouse brand. The Oakley Grip.

There simply is no better place to celebrate the brand’s roots in two-wheel sports than at an event so decidedly “core.”

Oakley’s BMX Team ripper recently teamed up with Dan Foley in Greenville, N.C. for a few intense sessions at “The Unit” – taking turns with the camera and shooting each other for your viewing pleasure.

Check it!

Oakley’s BMX charger recently dropped a video from Premium Products, just to reemphasize the point.

Peep him smashing Las Vegas, San Diego and Ohio on camera…

Oakley’s BMX Team Ripper, coming off an injury in the 2011 off-season, is starting anew with his SE Bikes signing.

Get the latest update from Luke himself:

X Games 17 is the ultimate reminder of the company’s roots in BMX.

From the company’s founding in 1975, the sport has been at the brand’s core. Whether it’s our very first product, high-tech BMX/Motocross grips, to our first athletes, BMX has been at the very heart of the Big O. So let’s take the time to introduce you to the future.

Enter Chase Hawk.

Oakley’s BMX ripper, known far and wide in the industry as one of the most respected riders for his sheer style, speed and fluidity, Chase is a model of what the O BMX Team stands for these days. And he’s about to drop into X Games 17’s BMX Park contest, his own way.

But what is it really like being a sick BMX athlete traveling to another country for a big competition in a foreign land?

Chances are, you probably have no idea.

Oakley’s BMX Star Josh Harrington is giving you an inside look of his recent trip to the Eastern European country of Estonia for the Simpel Sesssion Contest (Oakley-sponsored). Don’t miss this exclusive look from our friends at Defgrip.

A timeless design that first sent shock waves through the BMX world back in the mid-80’s, the ever-popular “Froggies” are still as popular in the action sports and BMX world as they ever were. So popular, in fact, that a pair was blown up…big time…to “Honey I Shrunk the Kids” status for the Oakley-sponsored Texas Toast Jam event in Austin, Texas last week.

Featuring the best riders on the Planet, including Oakley’s own BMX Star Chase Hawk (qualified in first place, finished second overall), the extravaganza was graced by dirt jumping, street events, mini contests (bunny hop high jump and rail jam) and the much-hyped, super scary ‘Gauntlet of Death’ obstacle course – plus bands, food, drinks, after parties, a video premiere and more. Sufficed to say, it absolutely went off.

As a premiere obstacle in the Gauntlet of Death, the newly feared Froggies were as much of a death trap for riders as they were a super stylin’ addition to the landscape.

Mr. Harrington’s new video from Premium Products just dropped. And it’s pretty sick, as expected.

Peep Josh’s World travels and big time repping of the Big O on rails everywhere…

Well take that, detonate it, and be introduced to the game of B.I.K.E. – a two-wheel variant of the game (usually filled with Basketball trick shots) where BMX’ers try to outdo each other with some weird tricks, funky new maneuvers and huge bangers.

Oakley Team Rider Luke Parslow recently invited a couple of his buddies to his backyard for a goofy session on his third jump. And Transworld BMX was there to capture most of it on film. Check it!

Defgrip unearthed the core, heart and soul of Oakley as a company: All through its storied history. Hint: We didn’t start with eyewear.

Don’t miss this!