Oakley Athletes Earn 88 Medals


FOOTHILL RANCH, Calif., August 28, 2008 – Oakley, Inc. today announced that 88 Olympic medals were awarded to athletes in Beijing who relied on the performance benefits of Oakley’s High Definition Optics®. More than 600 athletes represented their countries around the globe wearing Oakley Radar®, Flak Jacket® or Enduring™ sport performance sunglasses for superior clarity and protection.

“We couldn’t be more proud of the countless athletes from around the world that chose to use Oakley sunglasses as a critical piece of their performance equipment,” said Scott Bowers, senior vice president of global marketing and brand development, Oakley. “We developed High Definition Optics (HDO) to meet the demands of our athletes and there is no greater compliment than to see them earn their place among the world’s greatest.”

While developing HDO, Oakley invented an optical geometry to extend clarity across the entire lens. Awarded a worldwide patent, Oakley’s XYZ Optics® defines the shape of the lens in three dimensions. This allows Oakley to produce lens contours that offer razor-sharp clarity at all angles of view, not just straight ahead. The swept-back contours of Oakley eyewear also provide enhanced pro­tection against sun, wind and side impact.

In Beijing, Oakley’s HDO lenses provided critical performance advantages for athletes with its precision filtering, glare elimination, impact resistance, wind and 100% UV protection. Athletes were also able to select a lens tint to keep up with the changing light conditions, in addition to polarization and prescription correction.

Also at the Olympics, Oakley introduced the world’s first sport performance eyewear designed exclusively for women, Oakley Enduring. It was the choice of female athletes in a wide range of Olympic events. World Indoor Champion Lolo Jones wore Enduring sunglasses while in competition. Emma Snowsill took the Gold in the women’s triathlon with Enduring while Australian tennis ace Samantha Stosur used Enduring to protect her eyes from the glare of stadium lights. Enduring was also the choice of Chiara Cainer as she won Gold in skeet shooting for the USA, as well as beach volleyball player Elaine Youngs who sported her lipstick-red Enduring.

Athletes also had the option to wear a custom frame color representing their country. Similar color combinations are available through the Oakley Custom Eyewear Program. The program allows the consumer to express their own personal style by choosing color preferences and finishes, including frame color, lens shape, lens color, icon color, ear socks (when applicable), etching and accessories.

With more than 600 patents worldwide, Oakley innovation provided Olympic athletes the vision to exceed possibility. All performance benefits, as well as customizable frame colors, are available to consumers worldwide at www.oakley.com.


Newbear Lesniewski


August 28, 2008