Recent Baseball News
The Rolling O lab was on hand this year for the annual Southeastern Conference baseball tournament in Hoover, Alabama.
Once again Oakley’s Sports Marketing Baseball Manager, Garry Gant hit the MLB Spring Training season in full force with the official MLB eyewear flak jackets, custom Radars, M Frames and select Rx pieces. The beginning of March started off in Arizona with stops all over including the Seattle Mariners location with Oakley superstar outfielder Ichiro Suzuki making incredible plays in the field.
For the second year in a row, Oakley was able to activate and share their heritage and innovation with the fans of America’s favorite past time. Again this year the O Lab attended and activated around retail at both the Grapefruit and Cactus leagues; with a strong presence at the Yankees, Phillies, Braves, Dodgers/White Sox, A’s and Mariners/Padres stadiums. In only our second year of partnering with Stadium Team shops, we were able to improve the product assortment, visual merchandising and enhance the overall experience for fans and consumers alike.