Shaun White Live: The London Covent Garden O Store
The 2012 winter season is well under way! The premieres are showing, the parks are open and the events have started. Ever keen to kick-start the season with a big bang, Oakley jumped the pond with none other than Shaun White to take their unique brand of entertainment and education to the European market.
In town to promote his Signature Series Airbrake Goggle and Gold Series Sunglass Collection, the first hit was London, England. Straight off the tarmac, Shaun’s first meeting was with renowned culture and style publication, i-D Magazine. His feature interview and high fashion photo shoot will be hitting the newsstands in their pre-spring issue, introducing Shaun and his product collections to a new lifestyle audience in the UK and beyond. Next on the agenda, a back-to-back media junket with CNN London, Sky Sports, Le Monde and Huck magazine.
Shaun and crew then took a few hours to scope out some local London fashion, making their way to Oakley’s flagship store in Covent Garden. The store, with the help of television and radio presenter Tim Warwood, hosted a unique event – part media showcase, part live interview and of course of a little party – to celebrate the launch of Shaun’s newest Oakley products. The black carpet was rolled out and the stage was set with a mock television set where Shaun shared stories about his life, achievements and future plans.
To get a taste for the vibe of evening check out the “Shaun White Live: London O Store Launch Event in Covent Garden” video, but be forewarned it will leave you wanting more!
Additional photos and video edits coming soon…