Oakley, Inc. and Shaun White Welcome The Chinese Media at PUNK


Things kicked off with a bang last night at the boutique luxury Opposite House hotel’s uber trendy bar, “PUNK” with a formal introduction of Oakley and Shaun White to over 80 different Chinese media outlets.

Oakley’s VP of Global Brand Communication, Russ Ortiz welcomed the top media outlets from China with a kick ass sampling of the brand’s heritage in sport through producing not only the best products in the industry, but also the best service to our ever growing iconic family of athletes.

An assortment of drinks and sushi appetizers were served inside the modern and unique layout that PUNK offers its hosts and customers, thus creating an ideal fit for Oakley’s kick-off event.

After Russ wrapped up his presentation he welcomed the main host for Air + Style in Beijing, Mr. Shaun White. Russ and Shaun talked about the historic year Shaun has been experiencing in 2010, starting with his Olympic Gold Medal run on Cypress Mountain, all the way up to today where he is the ambassador for the most elite snowboard series contest on planet earth – Air + Style.

Each of the media outlets attending the kick-off event walked away learning more about Oakley and Shaun White, as well as scoring a signature Oakley Shaun White piece of eyewear to rock on the streets of Beijing.

Look for more coverage from here in Beijing over the next few days as we close into the main event on Saturday, December 4th at 5pm (Beijing Time).

All photos from: Gabe L’Heureux