Oakley's First Film Honored as Contest Winner


Oakley’s joint film effort with 1242 Productions garnered five nominations at the 2006 X Dance Film Festival in Park City, Utah and was awarded Best Core Film. Oakley’s first foray into the world of filmmaking, “The Community Project” was also nominated for Best Editing, Best Cinematography, Best Soundtrack and Best Overall Picture.

“This is a great honor,” said Pat McIlvain, executive producer and sports marketing director, Oakley. “We pulled together an outstanding team and made an exceptional film. I couldn’t be more proud of this premiere effort by the Oakley snow team and 1242 Productions.”

Matty Swanson, Oakley’s snowboard sports marketing manager and producer of the film, was also proud of the team’s accomplishment. “This award is the icing on the cake for 1242 productions and Oakley,” said Matty. “For a first-time production company, there is no bigger compliment than winning this award. In the spirit of Oakley, we made a film that defied the norm, and we had a great time doing it. Everyone banded together to make Travis’ dream come true.”

Shot on Super 35mm and Super 16mm, “The Community Project” shows what happens when you combine a passion for snow and gravity with an open ticket to the best mountains on earth. The filmmakers rejected the conventional approach of shooting separate segments for each rider, trading it for a blend of location and lifestyle that brings riders together. The film features some of the world’s top snowboarders including Travis Rice, JJ Thomas, Zach Leach, Tyler Lepore, Terje Haakonsen, Bryan Iguchi, Andy Finch, Kyle Clancy, Eero Ettala and Shaun White. The production was filmed on location in New Zealand, Japan, Aspen, Jackson Hole, Alaska, Whistler/Blackcomb and beyond.

Coinciding with the Sundance Film Festival, the X Dance Film Festival honors the best in action sports films and brings out top filmmakers, athletes and key industry figures. The festival provides an opportunity to showcase these diverse talents to the wider motion picture community.

For a complete list of nominees and winners, log onto www.x-dance.com and also visit www.oakley.com/tcp for more information on “The Community Project.”


Staff Writer


January 20, 2006