Air + Style Beijing Articles by Date

November 2011

  • The Future: Young Chinese Snowboarders Reflect Sport’s Global Growth at Oakley Rookie Challenge in Beijing

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    Posted over 2 years ago by Andrew De Lara

    When one thinks of the Planet’s most prominent snowboarders…China is likely near the bottom of the list of talent-rich nations producing top stars. But that may change…super quick. Exhibit O: the Oakley Rookie Challenge 2011 in Beijing. Dropping into the massively impressive Qiaobo Ice and Snow World (snow sports indoor facility) on the outskirts of the Chinese Capital on Nov. 29 – the tides of change amongst the new generation of more open-minded Chinese youth were clearly on display at the spirited contest.

  • Ground Swell Continues to Grow in China

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    Posted over 2 years ago by Elishia Matta

    With just three days remaining before the highly anticipated Oakley and Shaun White Air + Style drops into Beijing’s Olympic Stadium, local athletes leading the charge for the sport of snowboarding in China took center stage at the final Rookie Challenge qualifier. That is not all the day had in store however!

  • Brace Yourself: Oakley & Shaun White Air + Style Beijing to Deliver World-Class Snowboarding Spectacle to the Heart of China

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    Posted over 2 years ago by Andrew De Lara

    The best Snowboarders on the planet smashed their way into China with style in 2010. But this year, they’re going even bigger…inside the largest steel structure standing on Earth. Oakley & Shaun White Air + Style Beijing is dropping into the heart of the Far East for its second year – spearheading the snowboarding industry’s push into the potential-rich nation with the immense buzz, pageantry, music/entertainment spectacle and truly world class riding expected of an international Oakley sports event.