Hardware: Oakley’s Action Sports Heritage Shines at X Games 17


You should already know. Oakley doesn’t leave any X Games event without heavy hardware, all-time performances and a huge overall presence.

X Games 17 was no different.

With the most prominent headlines coming into Downtown Los Angeles this year, Team Oakley raged into competition with the intent of creating an athletic spectacle to top any of the years past.

Shaun White aimed for Skate Vert glory. Bob Burnquist looked to reestablish his dominance on the Megaramp – despite the new generation of young chargers. Ryan Sheckler went in to defend his Skateboard Street podium. Cam Sinclair wanted nothing more than to top his Gold-winning double backflip for the FMX Best Trick contest. And BMX Ripper Chase Hawk looked to continue momentum from an impressive X Games debut last year.

The list goes on. And the crew didn’t disappoint.

Although every team rider busted out their own impressive performances, the big news came on a skateboard.

Perhaps the most anticipated event of the Games every year, Skateboard Big Air looked to be as insane as ever in Lot 7 outside the Staples Center. The legend himself, Bob Burnquist, taught the young guns a thing or two by throwing down a massive switch 5 into lein rodeo to grab to take his third X Games Megaramp Gold…in his specially modified Oakley Factory Pilot Gloves for protection, that is.

If that wasn’t dramatic enough, Shaun – fresh off a Superpipe Gold Medal at Winter X – came in with the mission of stealing the Skateboard Vert crown from Pierre-Luc Gagnon’s three-year grasp. And he did it. At the very last minute, in ultra dramatic fashion with one of the sickest runs ever seen on the Vert Ramp.

Top that off with Ryan’s Bronze performance at the Skate Street Course, Cam’s double backflip variation (Nac Nac) in Moto X Freestyle, Dany Torres’ solid Bronze run in FMX Best Trick, Chase’s speedy performance at the BMX Park Course and Mike Brown’s gutsy silver medal finish at the X Games’ first Enduro X contest – and it was yet another amazing year at Summer X for Team Oakley.

But, as always in action sports, the O’s presence wasn’t limited to competition. Oakley’s eyewear graced the faces of athletes, spectators, event staff and everyone in between…as always. With the timeless Frogskins in the spotlight at every BMX event, Holbrooks on Oakley family member/X Games broadcast legend/entertainment personality Sal Masekela and models of every type seen in every corner of Downtown Los Angeles, the Big O’s action sports heritage was alive, well and fully in display.

Top that off with Oakley’s Brazilian Megaramp team protected by everything from Oakley prescription eyewear to Factory Pilot protective gloves to apparel, and the O shone once again.

Congratulations to all Oakley athletes who poured their hearts and souls into competing on Action Sports’ biggest stage this year!

Oakley Medal Count

• Shaun White – Gold – Skate Vert
• Bob Burnquist – Gold – Skate Big Air
• Ryan Sheckler – Bronze – Skateboard Street

Moto X
• Cam Sinclair – Silver – Moto X Best Trick
• Dany Torres – Bronze – Moto X Freestyle
• Mike Brown – Silver – Men’s Enduro X