Recent Action Sports News
Eero Ettala is psyched. Oakley’s Finnish Snowboard Star just landed the front cover of Europe’s prominent Onboard Magazine. But even better: the shot captured the essence of his being – featuring key elements of his hometown, Helsinki. From the so-called “Church of Doom” (we don’t know why they call it that) to the infamous “booze cruise” boats that ship partiers from the Finnish city to Stockholm, Sweden, the sweet photo reflected the core of who Eero is…and where he’s from. And some Oakley love, of course.
The progression continues. And as always, Oakley is at the forefront. O chargers Henrik Harlaut and Phil Casabon displayed it to the fullest in the latest episode of the B&E Show. The fifth edition, entitled “the Medicine,” has our two shredders romping through Switzerland, Sweden, Norway, Utah and Colorado – unveiling urban tranny’s and spots that have been mostly untouched by the skiing world to express their creativity. With the possibility of free skiing at the Olympics looming, the crew sees this as a “movement, inspired, as a cure to skiing’s future in it’s purest form…that may change a lot of the perception and clientele that will be brought upon the sport.”
The “One Life Crew” is set to hit you upside the head every Wednesday. Snowboarder Magazine’s formidable collection of beautiful rippers, lead by Oakley’s own Chanelle Sladics and friends, will be delivering webisodes every other week – called “One Life Wednesdays.” And you’ll be able to watch them right here on Oakley.com. The lively videos will bring you right into the “One Life” World: Competitions, film trips, the girls teaching people to ride powder and diving into the local cultures of destinations they shred. What’s more, the green-aware crew is always looking to find ways to leave a positive environmental footprint on everywhere they visit…an idea that will find its way into every webisode. The first episode features the gals in Bariloche, Argentina…starring Chanelle, of course. Check it!