Recent Action Sports News
This past Snowboarding season was as epic as they get. And Oakley’s Global Action Sports Icon Shaun White was one big reason for it. On or off his board, Shaun brought the buzz. Big Time. From the Oakley & Shaun White Present: Air + Style Beijing event in China – which saw the industry’s first major push into the Chinese Market with a world class big air event – to Shaun’s unveiling of the revolutionary Oakley Airbrake Goggles at Winter X 15 – to his own continuing domination of the SuperPipe in Aspen, he sent shockwaves through the industry and beyond as an ambassador and as one of the best athletes anywhere. Read about Shaun’s impact this season and step into Oakley’s culture and spirit by checking out the latest edition of Oakley’s One Icon Magazine.
Full-on sand palace on the beach anyone? Quite the landscape for Oakley Freestyle Motocross Star Dany Torres, who was crowned with a huge season opener victory at Red Bull X-Fighters in Dubai – amidst one killer backdrop with the Jumeirah Coastline and a raucous crowd. More than 15,000 screaming fans witnessed the Spaniard’s surprise victory – his fifth of the series – following an intense showdown with event favorite Andre Villa.
Seems like only yesterday when the People Crew dropped their entertaining Cheers film. Cheesy (intended) special effects and all. Hope you didn’t blink. Because the wacky film makers’ new film is being teased right about now. Enter Good Look. Filmed in HD digital video across the globe, some of the sickest progressive snowboarding will be on display – with Oakley Team Stars shining on the silver screen.