A competition centered around showcasing progressive snowboarding distinguished by world-class sportsmanship, signature style and talent that challenges the limits of possibility, the Oakley Shaun White Air + Style 2011 delivered on all accounts! View some of the more spectacular moments caught on film in the accompanying gallery.
If you removed the cameras, the lights, the two dozen or so production associates and all the hovering PR representatives you might have thought Eyee Hsu and Shaun White were just old friends catching up after a long absence. The reality however, is a little more formal…Eyee Hsu is the host of the weekly Chinese Central Television (CCTV) show “Crossover.” She and the CCTV crew came out to Beijing’s Olympic Stadium to film their first ever segment outside of the CCTV studio.
The Future: Young Chinese Snowboarders Reflect Sport’s Global Growth at Oakley Rookie Challenge in Beijing
When one thinks of the Planet’s most prominent snowboarders…China is likely near the bottom of the list of talent-rich nations producing top stars. But that may change…super quick. Exhibit O: the Oakley Rookie Challenge 2011 in Beijing. Dropping into the massively impressive Qiaobo Ice and Snow World (snow sports indoor facility) on the outskirts of the Chinese Capital on Nov. 29 – the tides of change amongst the new generation of more open-minded Chinese youth were clearly on display at the spirited contest.