Action Sports Articles by Date

February 2014

  • End of the Road: Oakley Snowboarders and Freeskiers Step Into Spotlight in Sochi

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    Posted 6 months ago by Chasen Marshall

    The stage is set. The qualifications and training and travel has passed. The goal now is simple: shine on the brightest stage in all of sport – the Olympics. Our top snowboarders and freeskiers have arrived to Sochi, Russia, prepared to step into the spotlight. A few have been on the Olympic stage before, but for most, this will likely be an experience like none other in their careers. The presence of action sports in the Olympics has increased dramatically for this XXII Winter Olympics Games. Snowboarding made its first foray into the Olympics in 1998 in Nagano, Japan when Halfpipe made its debut. This year, Snowboard Slopestyle and Freeskiing Halfpipe and Slopestyle join the frey, and all of a sudden the Olympics are a bit more exciting, a bit more hip – a bit more relevant (yes, we’re sure there are heaps of young people influenced both athletically and culturally by Biathlon).