Action Sports Articles by Date

December 2012

  • Snowboarding Icon and Innovator Shaun White Visits Oakley HQ

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    Posted over 1 year ago by Chasen Marshall

    The men and women from LensCrafters oooooh’d and aaaaah’d. Instagram photos were shot; autographs were requested. The mass of people that created a standing-room only setting in the Oakley auditorium rose to their feet and cheered and shot more Instagram photos. Shaun White Day at Oakley Headquarters in mid-November elicited all sorts of excitement throughout the office over the course of the day. And why not? It’s not every day a snowboarding icon walks by your cubicle.

  • Dark Horse Yuki Kadono Makes History at the Oakley and Shaun White present Air + Style Beijing

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    Posted over 1 year ago by Elishia Matta

    Walking into the Bird’s Nest Stadium, the Olympic legacy lingers and the energy from the greatness these walls have witnessed echoes throughout the arena as 24 of the world’s top snowboarders file in for the 2012 Oakley and Shaun White present Air + Style Beijing 2012.

  • The Stage is Set for the Oakley and Shaun White present Air + Style Beijing 2012

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    Posted over 1 year ago by Elishia Matta

    Tonight the Oakley and Shaun White present Air + Style Beijing competitors gathered in the world renowned Bird’s Nest Stadium for the Rider’s Draw. Anxiously awaiting their fate, riders picked names one by one to determine the line up from tomorrow’s opening round.

  • Oakley and Shaun White Celebrate Snowboarding in the Most Unlikely of Places

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    Posted over 1 year ago by Elishia Matta

    From the hustle and bustle of Beijing the Chinese countryside offers a stark contrast with fields that extend uninterrupted out to the horizon. It’s an hour-long bus ride from the city out to Huai Bei when suddenly, hidden in the otherwise brown hillside, appears the Haui Bei International Ski Resort. Complete with three chair lifts and a custom Oakley Snow Park, the resort is one of the oldest ski resorts in Beijing and host of the 2012 Oakley Rookie Challenge.

  • Oakley and Shaun White present Air + Style Beijing Returns to China

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    Posted over 1 year ago by Elishia Matta

    The one and only 6-star event of the World Snowboard Tour (WST) on the Asian continent, the Oakley and Shaun White present Air + Style Beijing, returns to China this Saturday, December 8, 2012. “It’s great to be back in China for the third year of Air + Style,” said Shaun White. “The riders put on an amazing show last year, and I’m guessing the level of snowboarding at this year’s event is going to be even crazier.”