Action Sports Articles by Date

January 2011

  • Oakley Takes Home 20 WX 15 Medals: 10 Gold, 5 Silver & 5 Bronze

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    Posted about 3 years ago by Elishia Matta

    Oakley athletes were on a rampage on the final day of Winter X Games 15, raking in another eight medals and bringing the final Oakley medal count to an impressive 20 Winter X Games medals. “This was a fantastic X Games for the Oakley Brand,” said Pat McIlvain, Oakley Sports Marketing VP. “Led by an incredible athlete team laying it on the line, our exposure and brand leadership was at all time high. With our sponsorship and commercials, we had the ability to communicate a stronger brand message to a much wider audience.”

  • 4 In a Row: Shaun White Emerges With SuperPipe Victory at Winter X 15, Kazu Dazzles

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    Posted about 3 years ago by Andrew De Lara

    Make that four in a row. Oakley’s global icon Shaun White, the previous winner of three straight SuperPipe Golds, added yet another to the collection on Sunday – as his monster 97.33 second run sent shock waves through a record Winter X 15 crowd. Smashing a backside air, front double cork 1080, cab double cork 1080, a front-side stale-fish 540, a double mctwist 1260 (surprise trick) and an alley-oop backside rodeo – Shaun ensured that none of his closest rivals were able to touch his score.

  • Setting the Stage: Shaun White, Kazu and Matt Ladley Advance to Finals in Snowboard SuperPipe at Winter X 15

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    Posted about 3 years ago by Andrew De Lara

    It’s definitely no surprise. But we’re just as pumped as ever. Oakley Snowboard Stars Shaun White, Kazuhiro Kokubo and Matt Ladley threw down big time at the Snowboard SuperPipe Elimination on Thursday night, advancing and setting the stage for what’s sure to be an epic, Oakley-laced final event on Sunday evening at Winter X Games 15. O’s high-powered crew was lead by none other than Shaun himself, whose back-to-back double-cork 1080s on his first of two laps took the night’s top score of 92.00…all in his newly unveiled, signature-series ‘Airbrake’ goggles.

  • Revealed: Shaun White Stars on Prominent CNN Program, Air + Style Beijing Highlighted

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    Posted over 3 years ago by Andrew De Lara

    Shaun White is already a star. Well he just got bigger. Oakley’s long-time Snowboard icon just hit the ultimate news limelight as he was featured on CNN’s popular “Revealed” program. The show, which is “a TV and Web program that gets under the skin of the world’s brilliant thinkers, creative champions and inspirational leaders,” offers a glimpse of the private people behind their public profiles in the run up to important moments in their lives. Shaun, who has grown into a true Global Icon for action sports, let CNN’s cameras in on his life and his killer time at the recent and inaugural ‘Oakley and Shaun White Present Air + Style Beijing.’ You don’t want to miss this. Watch all three parts below!

  • The Trick That Shook the World: Shaun White’s Double McTwist 12 Most Viewed Video on TWS Site in 2010

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    Posted over 3 years ago by Andrew De Lara

    Is any other Transworld Snowboarding video even close? Nope. Shaun White’s Double McTwist 1260 video – which was captured at a Grand Prix practice session on Jan. 22, 2010 – shook the Snowboarding World. Oakley’s Global Snowboarding icon threw it down right before the Winter Olympics, where he bagged the Pipe Gold with that very trick, of course (which ripped a hole in the O-zone layer itself…with the insane video views from everywhere). It’s no surprise that the original video took the very top honors for Transworld Snowboarding’s Top Ten Most Viewed Videos Of 2010. No. 1 with no question.