In the decade since Shaun White joined the Oakley family, he has grown from a snowboarding and skateboarding prodigy to one of the most influential and recognizable icons in Action Sports.
At the age of seven, Shaun entered and won his first amateur snowboard contest. At 13, he turned pro. At 15, he captured his first major pro win at the Oakley Arctic Challenge and less than a year later he earned his first Winter X Games medal. Today, Shaun holds a record-breaking 15 X Games gold medals (23 medals overall in snowboarding and skateboarding), two Winter Olympic Halfpipe gold medals and a slew of other honors and accolades from contests and organizations around the globe.
His impact as an icon and ambassador for snowboarding has stretched beyond the mountains, helping to bring the sport to the mainstream with his untouchable resume, his on-camera charisma and his perpetual desire to continue to improve and evolve what is possible on his snowboard.
Even beyond his snowboarding, Shaun takes a creative approach to everything he does. He’s been involved with the design of two Oakley sunglasses (Montefrio and HOLBROOK®), with a third design set to hit the marketplace soon. He’s also collaborated on several signature series collections, which include both sunglasses and snow goggles. Each piece he’s been apart of has reflected Shaun’s meticulous eye for detail and a fashion-focused appeal.
“True relationships stick around. With Oakley, I feel like I’m part of the family,” Shaun said. “Oakley products have always given me a competitive edge, and these guys have always been there for me, right down to little things like being at the top of the pipe ready to pass me a new lens when conditions change. It’s a good feeling knowing you’re riding in product you can trust.”