Rolling O Lab & Poster Signings at Winter X Games 14
Once again Oakley had the Rolling O Lab in a prime location on-site at Winter X Games. This year we upped the ante by pulling out the big awning and displaying more Oakley product outside with a big poster-signing table for the fans.
Poster signings have been going down all week long, and yesterday was a great example of how popular our athletes are. At 1:30 Eero Ettala, Eiki Helgason and Heikki Sorsa did a one hour poster signing that saw over 500 fans come through to have Tracking Eero posters signed by the stars of the show.
Each day over 2,000 fans have made their way through the Rolling O Lab to learn about High Definition Optics and score a limited edition Oakley / WX 14 bandana. After today close to 10,000 X Games fans will have walked through the Rolling O Lab, not a bad way to educate such a diverse fan base.