Action Sports Articles by Date

February 2014

  • Podium Party: Oakley Action Sports Athletes Make Their Mark on Sochi Olympics

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    Posted 5 months ago by Chasen Marshall

    The medals have been awarded. The flame has been extinguished. The talk show circuit is complete. The Kellogg’s cereal boxes are on the shelves. Shake it out. Exhale. It’s over. The Winter Olympics in Sochi, Russia are at their end. The world watched as skiers and snowboarders put on some of the most exciting performances of the Games. New stars arose; some pre-existing ones excelled as well. Joss Christensen shocked the freeskiing world; Jamie Anderson reaffirmed her dominance in snowboarding Slopestyle. Mark McMorris was humble and professional despite adversity; 15-year-old Ayumu Hirano was quiet yet explosive. Shaun White didn’t have his best days, nor did Kaya Turski – but both will be back. Sports aren’t predictable. Sports aren’t always fair. The Olympics proved those facts, for better or worse. And in the end, in total, Oakley athletes won 84 medals at the 2014 edition of the Winter Olympics.

  • American Joss Christensen Flawless in Men's Freeski Slopestyle, Wins Olympic Gold Medal

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    Posted 5 months ago by Chasen Marshall

    In the end, Joss Christensen could only throw his head back and smile. He watched as 11 competitors rode their second and final run of the Slopestyle finals, and one after another, they couldn’t match him. His first run, highlighted by a beautiful switch triple cork 1260 – the only of the competition – resulted in an insurmountable score (95.80). Big name after big name tried, but failed. And the last skier standing, the one who would get the victory lap, was the one who almost didn’t even make the trip to Sochi.

  • Japanese Wunderkind Ayumu Hirano Wins Halfpipe Silver Medal in Sochi; Hiraoka Takes Bronze

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    Posted 5 months ago by Chasen Marshall

    Everyone had the same canvas on which to work. Many were critical of the Halfpipe conditions in Sochi, but that didn’t seem to bother Ayumu Hirano. As the sport has come to expect from the 15-year-old Japanese wunderkind, his amplitude was greater and his tricks more technical and stylish. And as a result, he won an Olympic silver medal. His fellow countryman, Taku Hiraoka won the bronze medal.

  • Bilodeau Wins Second Consecutive Olympic Freestyle Moguls Gold; Kingsbury, Smyshlyaev Medal

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    Posted 6 months ago by Chasen Marshall

    In Vancouver fours years ago, Alex Bilodeau rallied his countrymen by winning the first gold medal for Canada at those Games. This year in Sochi, Bilodeau was equally as disruptive, becoming the first freestyle skier to medal in consecutive Olympics after defending his moguls title.

  • Family Affair: Canadian Sisters Justine and Chloé Dufour-Lapointe Score Gold and Silver in Freestyle Moguls

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    Posted 6 months ago by John Ohail

    It wasn’t enough that they secured gold and silver medals in Russia in the women’s freestyle moguls event; the Dufour-Lapointe sisters from Canada stole the hearts of millions worldwide with their family bond during their moment of Olympic glory.

  • Jamie Anderson Wins First-Ever Women's Olympic Slopestyle Gold; Jones Takes Bronze

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    Posted 6 months ago by Chasen Marshall

    Jamie Anderson knows how to play it cool. She’s not one to get too high or too low or let the weight of a moment impact how she rides. On the biggest stage for snowboarding, she knew how to withstand the drastic pressure that is being the favorite in an event making its debut on the Olympic stage. She needed a big run on a course that had caused problems for the majority of the riders in the field, and she did just that. She rose when the rest fell, just as she’s done so many times before. And she won the first-ever Olympic gold in the debut of women’s snowboard Slopestyle. “Elder states(wo)man” Jenny Jones of Great Britain took the bronze.

  • Starting the Party: Sandbech and McMorris Medal in Olympic Debut of Slopestyle in Sochi

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    Posted 6 months ago by Chasen Marshall

    Well, that’s over. Slopestyle has been unveiled to the masses. It’s come out from under its X Games-nurtured rock and spread its awesomeness over everything else that will happen in Sochi, Russia. And what a debut! It had excitement, it had drama, it had triple corks, it had suspense and it had drama (did we already say that?). In the end, it had a trio of snowboarders on the podium that exude exactly what the sport is all about: having fun and going big. Norwegian Stale Sandbech ended up with the silver medal, while Canada’s Mark McMorris, who landed two triple corks in his run, settled for Bronze. USA’s Sage Kotsenburg won Gold.

  • End of the Road: Oakley Snowboarders and Freeskiers Step Into Spotlight in Sochi

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    Posted 6 months ago by Chasen Marshall

    The stage is set. The qualifications and training and travel has passed. The goal now is simple: shine on the brightest stage in all of sport – the Olympics. Our top snowboarders and freeskiers have arrived to Sochi, Russia, prepared to step into the spotlight. A few have been on the Olympic stage before, but for most, this will likely be an experience like none other in their careers. The presence of action sports in the Olympics has increased dramatically for this XXII Winter Olympics Games. Snowboarding made its first foray into the Olympics in 1998 in Nagano, Japan when Halfpipe made its debut. This year, Snowboard Slopestyle and Freeskiing Halfpipe and Slopestyle join the frey, and all of a sudden the Olympics are a bit more exciting, a bit more hip – a bit more relevant (yes, we’re sure there are heaps of young people influenced both athletically and culturally by Biathlon).

  • Road to Sochi: Team Oakley Athlete of the Week – Kaya Turski

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    Posted 6 months ago by Chasen Marshall

    This week’s Team Oakley Athlete of the week is the most dominant women’s slopestyle skier in the game, Kaya Turski. It’s been a challenging six months for the three-time X Games Gold Medalist, after having torn the ACL in her left knee while practicing this past August.