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The Future: Young Chinese Snowboarders Reflect Sport’s Global Growth at Oakley Rookie Challenge in Beijing
When one thinks of the Planet’s most prominent snowboarders…China is likely near the bottom of the list of talent-rich nations producing top stars. But that may change…super quick. Exhibit O: the Oakley Rookie Challenge 2011 in Beijing. Dropping into the massively impressive Qiaobo Ice and Snow World (snow sports indoor facility) on the outskirts of the Chinese Capital on Nov. 29 – the tides of change amongst the new generation of more open-minded Chinese youth were clearly on display at the spirited contest.
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Ground Swell Continues to Grow in China
With just three days remaining before the highly anticipated Oakley and Shaun White Air + Style drops into Beijing’s Olympic Stadium, local athletes leading the charge for the sport of snowboarding in China took center stage at the final Rookie Challenge qualifier. That is not all the day had in store however!
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Brace Yourself: Oakley & Shaun White Air + Style Beijing to Deliver World-Class Snowboarding Spectacle to the Heart of China
The best Snowboarders on the planet smashed their way into China with style in 2010. But this year, they’re going even bigger…inside the largest steel structure standing on Earth. Oakley & Shaun White Air + Style Beijing is dropping into the heart of the Far East for its second year – spearheading the snowboarding industry’s push into the potential-rich nation with the immense buzz, pageantry, music/entertainment spectacle and truly world class riding expected of an international Oakley sports event.
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LIVE WEBCAST: Oakley & Shaun White Air + Style Beijing - Far East Snowboard and Music Spectacle - 6-Star TTR
The best snowboarders on the Planet are set to collide in the Far East amidst a backdrop of pageantry, music/entertainment and absolutely mental freestyle riding…inside the largest standing steel structure on Earth. Enter Oakley & Shaun White Air + Style Beijing – dropping into the famed Olympic “Bird’s Nest” (Beijing National Stadium) with thunderous force. And you get to watch it live, right here on Oakley.com below.
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Oakley Signs Maddy Schaffrick
Meet one of the newest additions to Oakley’s Global Women’s Team: Olympic-hopeful snowboarder Maddy Schaffrick. Maddy will rely on Oakley’s ability to bridge the gap between form and function enabling her to fulfill her potential on and off of the mountain while simultaneously expressing her own distinctive style.
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Oakley Signs Erica Hosseini
Meet one of the newest additions to Oakley’s Global Women’s Team: WQS surfer Erica Hosseini. Erica will rely on Oakley’s ability to bridge the gap between form and function enabling her to fulfill her potential in and out of the water, while simultaneously expressing her own distinctive style.
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ESPN's Winter X Games Selection Show: Live Stream on Oakley.com
Today is the day. ESPN is launching its first-ever Winter X Games selection show live stream. And you get to tune in – right here on Oakley.com as the best winter sports athletes on the Planet are officially invited to throw down in the most prominent action sports contest in the world. Selection Show: Monday, November 14 from Noon – 12:45 p.m. PT
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Bay Area: Surf Team Star Jordy Smith Cruises San Francisco, Surfs With Cold Water Sharks
When you think of San Francisco Bay Area surfing, you think one thing: cold water. And occasionally…sharks. Oakley Surf Team Star Jordy Smith – on the Northern Coast of California for Rip Curl Pro Search – got a whiff of that first hand – as the South African phenom bolted out of the water in the presence of an ocean beast.
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Quirks: Vibrant Skier Callum Pettit’s Outtakes – All.I.Can
He’s quirky. He’s bold. And he rips. He’s Oakley’s Callum Pettit – and his extra footage from Sherpas Cinema’s All.I.Can film is so good, they mashed it together for a separate edit with him taking on Canada and Greenland.
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Straight Taylor-d: Ski Ripper Taylor Seaton Charges New Zealand in Self-Edit
They call him T-Sizzle for a reason…He’s about to get your screen hot. Oakley Team Shredder Taylor Seaton has a new self-edit. And you get to watch him charge New Zealand. Check it!
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Sweep: Snowboard Ripper Queralt Castellet Tops Oakley-Dominated Podium at LG Snowboard FIS World Cup Halfpipe
Oakley loves its brooms. With yet another podium sweep, the O Women’s Snowboard Team dominated the LG Snowboard FIS World Cup Halfpipe Contest – lead by Spanish ripper Queralt Castellet, who claimed her second World Cup victory with a 87 point score to top fellow O Rider Sophie Rodriguez. The tiny charger threw down a frontside air to backside 540, frontside 540, backside air and frontside 720 – topped off with some major height and an ultra-clean run – to take out the field.
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London Freeze: Skier Jossi Wells Stomps Way to Big Air Gold
The pre-season is raging. And Team Oakley is warming up for another epic one. Ripper Jossi Wells displayed his form and intent this year by claiming an impressive victory at the unique London Freeze event in England – topping a field of 34 talented riders in the Superfinals. Engaging in head-to-head action for big money and major bragging rights, Jossi threw down a switch double 10 – racking up a massive 96 points…All enough to triumph over Oscar Scherlin and PK Hunder.
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Adventure Through the Andes: Peru - Episode #2
Follow skier Andreas Fransson and filmer Bjarne Salén on their adventure through the Andes. The objective: to climb and ski some of the highest peaks on the continent. In this, the second episode, you can follow them as they take on Huascaran, the highest mountain in Peru.
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