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Mahler Wins Big Air, Turski Wins Slope at Dew Tour; Oakley Skiers Podium in 4 of 5 Events
In the very first Final at Dew Tour in Breckenridge, Colo., 17-year-old Kai Mahler set the standard by which the rest of his Oakley teammates would be measured. In the inaugural Freeski Big Air event, the high-flying Swissman threw down the gauntlet with a switch double misty double japan grab for a 97.0 and the first Dew Cup win of the five-day event.
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Extreme Skier Andreas Fransson Takes on the Mountains of Patagonia in New Web Series
Andreas Fransson likes to extend his boundaries. He lives to find and ski new lines on new mountains on continents around the world. The last time we saw him, he was climbing the Lyngen Alps in Norway. In this most recent web series, he ventured down to Argentina to take on the mountains of Patagonia.
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Eric Koston Plays Tourist in Europe in New Web Series and Shenanigans Result
Watching Eric Koston do what he does on a skateboard is just such a rewarding experience. Doesn’t matter if he’s in Barcelona or Copenhagen or Paris or Foothill Ranch, Calif, the guy is poetry on wheels. Jackson Pollock with darker skin. Which is why whatever video or webisode series or school play Koston takes part in while riding a skateboard or just being funny-guy Koston, we’ll watch. Hence, we present the “Theos Euro Snaps” web series.
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McMorris Doubles at Dew Tour and White Wins Superpipe; Oakley Athletes Podium in 8 of 10 Events
On a snowy weekend in Breckenridge, Colo., Dew Tour competition began with an Oakley athlete atop the podium and ended with the same. Over the course of the five-day gathering of the world’s best snowboarders and freeskiers, an Oakley athlete flipped and flew their way onto the podium in 8 of the 10 events.
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Oakley Wake Wraps Up a Successful 2012 Season; Stunning Video Edit
Our Wake team had yet another epic season in 2012. There were numerous contest victories, dozens of magazine covers, nationally televised TV features, Readers Poll Awards and award-winning new tricks landed throughout the year.
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Snowboarding Icon and Innovator Shaun White Visits Oakley HQ
The men and women from LensCrafters oooooh’d and aaaaah’d. Instagram photos were shot; autographs were requested. The mass of people that created a standing-room only setting in the Oakley auditorium rose to their feet and cheered and shot more Instagram photos. Shaun White Day at Oakley Headquarters in mid-November elicited all sorts of excitement throughout the office over the course of the day. And why not? It’s not every day a snowboarding icon walks by your cubicle.
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Charging Abu Dhabi: FMX Star Ronnie Renner Explores Arabic Borderlands in Latest Webisode
Ronnie Renner is on a mission: Tame the Arabic desert. On the heels of his first Upside Down & Inside Out webisode, where he braved vast new territory by Dubai, Ronnie is showing signs of having caught the Middle East bug.
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Season of Seabass: Zietz Wins Triple Crown, Qualifies for World Tour and Makes History
Just a month ago, Sebastian ‘Seabass’ Zietz was just another talented surfer on the bubble of contention, the fringe of relevancy. What set him apart were his dance moves, three thumbs and perpetually-stoked approach to surfing and life. Other than that, he seemed destined to follow the same near-miss path that so many of Hawaii’s talents have traveled before him. Today, almost everything is different for Seabass. He’s the talk of the surf industry and the guy getting all the headlines even though there’s a world title chase ongoing. But he’s still a dancing, ukulele-playing jokester.
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Provocative Skiing: The 2012 Oakley Freeski Edit
Winter marks the beginning of a new ski season. Before we look too far forward with all the coming contests and photo trips, take a few minutes to look back at the highlights of the 2012 Oakley Freeski season.
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Dark Horse Yuki Kadono Makes History at the Oakley and Shaun White present Air + Style Beijing
Walking into the Bird’s Nest Stadium, the Olympic legacy lingers and the energy from the greatness these walls have witnessed echoes throughout the arena as 24 of the world’s top snowboarders file in for the 2012 Oakley and Shaun White present Air + Style Beijing 2012.
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The Stage is Set for the Oakley and Shaun White present Air + Style Beijing 2012
Tonight the Oakley and Shaun White present Air + Style Beijing competitors gathered in the world renowned Bird’s Nest Stadium for the Rider’s Draw. Anxiously awaiting their fate, riders picked names one by one to determine the line up from tomorrow’s opening round.
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Adam Melling Powers Way to Victory at Sunset Beach, Re-qualifying for ASP World Tour; Seabass Extends Triple Crown Lead
Adam Melling has a knack for late-season dramatics. Just like last year, he arrived to Hawaii needing at least one huge result in one of the three stops in the Triple Crown of Surfing in order to remain on the prestigious – and lucrative – ASP World Tour. Taking notes from his Oakley teammate, Sebastian “Seabass” Zietz, who won the event at Haleiwa the week prior, Melling found his groove and improved with each heat on his way to winning the Vans World Cup of Surfing at Sunset Beach.
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Oakley and Shaun White Celebrate Snowboarding in the Most Unlikely of Places
From the hustle and bustle of Beijing the Chinese countryside offers a stark contrast with fields that extend uninterrupted out to the horizon. It’s an hour-long bus ride from the city out to Huai Bei when suddenly, hidden in the otherwise brown hillside, appears the Haui Bei International Ski Resort. Complete with three chair lifts and a custom Oakley Snow Park, the resort is one of the oldest ski resorts in Beijing and host of the 2012 Oakley Rookie Challenge.
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The Road to Qualification: "Oakley Dispatch" Revisits Sebastian "Seabass" Zietz's Stellar Year
With his dramatic win at the Reef Hawaiian Pro at Haleiwa, in front of legions of friends and family, Sebastian “Seabass” Zietz officially qualified for the 2013 ASP World Tour. In this episode of Oakley Dispatch, Seabass revisits the path to qualification. The challenges and successes; the injuries and heat wins. It was a year spent traveling the globe for contests and filming, and over the course of it all, he worked his way up the ratings.
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Oakley and Shaun White present Air + Style Beijing Returns to China
The one and only 6-star event of the World Snowboard Tour (WST) on the Asian continent, the Oakley and Shaun White present Air + Style Beijing, returns to China this Saturday, December 8, 2012. “It’s great to be back in China for the third year of Air + Style,” said Shaun White. “The riders put on an amazing show last year, and I’m guessing the level of snowboarding at this year’s event is going to be even crazier.”
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