One Obsession


For every athlete, professional or amateur, their sport isn't just a hobby, but an obsession that they wear proudly, 24/7.

Join the #CantStop movement - an invitation to the obsession that never ends.


Jan Frodeno


In his journey to become one of the greatest athletes the sport has known, the reigning two-time Kona Ironman Champion knows that every second counts.

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Ryan Sheckler // PRO-SKATER



Ryan Sheckler


He considered the unthinkable: quitting the sport. But something inside Ryan wouldn’t let him do it. He changed his life, reconnected with skateboarding, and now he’s back and more committed than ever.

Bubba Watson // PRO GOLFER // prizm™ ruby

Bubba Watson


Bubba has never been a follower. In a sport known for its traditions, he has his own way of doing things. Bringing his own personality to the game is his obsession.

Julian Wilson // PRO-SURFER // prizm™ SHALLOW WATER

Julian Wilson


Born and raised on the Sunshine Coast, Julian travels the world surfing at the highest level. Away from competition, he still heads back to his hometown to live-out his obsession.

Mark Cavendish // PRO CYCLING // Prizm™ ROAD

Mark Cavendish


Cav is the ultimate Pro-Tour Cyclist, riding his bike over 200Km per day and constantly pushing his limits. He knows life as a cyclist can be hard, but his obsession will make him come back stronger.

Valentino Rossi // motorbike racer // prizm™ everyday

Valentino Rossi


The most successful MotoGP rider ever, Valentino has an obsession. To find the next champion. He spends his spare time riding against his Academy Riders at the VR46 Ranch, pushing his limits and keeping himself fresh.

Maverick Viñales // motorbike racer // prizm™ sapphire

Maverick Viñales


Maverick is the rising star of MotoGP, the most successful rookie in the sports history. The secret to this success? His obsession with using new physical training techniques to perfect his riding style.

Chas Christiansen // URBAN CYCLING // prizm™ everyday

Chas Christiansen


Chas travels the world racing bikes for MASH SF on the streets and in the dirt. At home in San Francisco, he can be found delivering packages for the bike messenger company he founded, TCB Courier.

Ayesha McGowan // Road Cycling // prizm™ Road

Ayesha McGowan


Ayesha is fearless. Since winning her first state championship in only her third race, she’s been on a quest to become the first African-American, female pro-road cyclist in history.

Michele Gonzalez // Marathon // prizm™ Sport

Michele Gonzalez


While people sleep, Michele runs. An army vet and mother of two with a full-time job in the city. She still manages to grab her headlamp every day at 4 AM to train for the next marathon.