Oakley, Surfline Unite Global Surf Community

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FOOTHILL RANCH, Calif., and HUNTINGTON BEACH, Calif., November 10, 2008 – Oakley, Inc. and Surfline today announced the release of an Apple® iPhone® application that provides worldwide mobile access to surf reports. Developed by Oakley in conjunction with Surfline, the application utilizes a media rich format to present real-time information from Surfline, the leading provider of surf reports, forecasts and editorial content on the sport.

Pro surfers have responded favorably to the new application. In the words of Sebastian Zietz, Oakley global surf team member, “It’s ‘sick’ being able to check the waves without having to turn on a computer. No matter where I go, I always know how the waves are.”

“Surfline is excited to launch the first mobile iPhone surf report application with Oakley who shares our passion for surfing and creating the best products available in the marketplace,” said Brian J. Mezger, director of technology, Surfline.

The initial release of the free downloadable mobile iPhone application will provide continually updated information on surf and weather conditions, as well as information on the surf community and culture including news, photos and videos.

Users can bookmark their favorite beaches or find locations by city, state, zip code, name or region. Additional information includes surf conditions, weather, safety notices and reports. General weather forecasts are available, along with projected surf conditions for the following three days. Directions to beaches are available via convenient map links. A separate screen offers news and information on surf¬ing events, videos optimized for the iPhone from Surfline, as well as imagery on the sport and biogra¬phies of Oakley team riders.

To download the free application, owners of an iPhone (or iPod® touch) running iPhone OS 2.1 or later can simply open the “App Store” application. On a computer, users can open iTunes® and download the application through the “Music Store” section. Direct links are available at www.oakley.com/SurfReport, and www.surfline.com/iphone.

Author

Newbear Lesniewski

Date

November 11, 2008