Oakley Europe Announces the Opening of it's First French Concept Store in Paris

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Oakley Europe is pleased to announce the opening of its first French concept store in Paris. The store is located at the corner of rue du Rivoli and rue du Pont Neuf in the 1st arrondissement – one of the most dynamic districts of the capital. The opening of the Paris Oakley Store follows the 2005 opening in Covent Garden London and solidifies Oakley’s commitment to further expansion and development of the brand worldwide.

Launched under an exclusive license agreement, the Paris O-store is an architecturally-designed showcase of the world brand. The design enables consumers to discover the depth of the product ranges that Oakley offers today, as well as communicates the energy and authenticity that makes Oakley one of the world’s leading design and action-sports icons.

"Opening the Oakley Store in Paris is the very satisfying result of a long and rewarding relationship with our customers, staff, athletes and friends in France since the early 1980’s" said Commercial Director Scott Lewis. "Oakley’s unconventional thinking was passionately embraced by the people of France after Greg Lemond won the Tour de France wearing Oakley’s Razorblade in 1986, and the country has been the backbone of our European expansion ever since", Lewis commented. "We continue to see enormous potential for Oakley in France and the European markets and we are striving harder than ever to make that result a reality".

Oakley Europe now distributes sunglasses, prescription eyewear, goggles, apparel, accessories, watches, footwear and audio-integrated eyewear in thirteen European countries from its Paris headquarters.

Faithful to Oakley’s global architecture and design-driven philosophies, the Paris O-store will be furnished and decorated with colours and materials including slate, glass, steel and brushed aluminium. The design is cutting-edge to reflect Oakley’s passion for technology and has a refined decor synonymous with Oakley’s reputation for high-quality and is inspired by the style of the French capital.

Oakley now operates, either directly or under exclusive licence, about 50 Oakley Stores in the USA and internationally, including Australia, Canada, Japan, Mexico, Dubai, Chile and the United Kingdom.

Author

Staff Writer

Date

March 16, 2006

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