Tag a Bag


In a format like we’ve never done before, Oakley and the Art Institute of California Orange County teamed up Wednesday, September 17th to present “Tag a Bag”, a graffiti art contest.

Oakley distributed 40 hard shell backpacks to Art Institute students and invited them to design their own personal bags. The creative designs were as varied and distinct as the students involved.

The evening featured special guest artist Andrew Petterson, who has worked closely with Oakley on several projects over the years. Five hard shell backpacks designed by Petterson himself were on display for the evening. The Boise, Idaho-native spoke and fielded questions from students, faculty and guests.

“It was really great to be personally thanked by so many students and teachers,” said Petterson. “It really feels like we did something unique and meaningful.”

Oakley presented a history of the company, which featured ads and artwork from past to present. From the motorcycle grips that started it all to the newest Artist Series release with Robert Pimple, the showcase offered event goers a captivating timeline of the company.

DJ Dax provided the soundtrack for the evening, Red Bull quenched the crowd’s thirst and the talented students of the Art Institute’s culinary school offered edible art.

The contest wrapped up with Petterson presenting industrial design student Chris Albanese with first place and $2,000 in scholarship aid to put towards his education at The Art Institute. Second place also went to an industrial design student. Mori Love received a Limited Edition Oakley London Police pack. Every entry received a pair of Oakley Sunglasses.

Petterson capped the evening with talk of his 50 hand painted Frogskins, which release worldwide in October. Stay tuned for details.

Special thanks to Tricia Cook and everyone at The Art Institute of Orange County.