Gretchen Greets Irvine Shoppers
On Saturday, September 13th, Oakley’s Gretchen Bleiler pleased fans and shoppers as she signed posters and showed off her 17-piece Fall ‘08 collection at the newly remodeled Oakley store at the Irvine Spectrum Center. The in-store event was part of Style Week Orange County, a premiere fashion event held at Orange County’s most popular shopping center.
“Oakley is excited to be a part of the first-ever Style Week Orange County, and Irvine Spectrum Center is a great place to showcase the Gretchen Bleiler collection,” said Jennifer Bradley, Oakley Women’s Brand Director. “Gretchen embodies the Oakley woman and is the perfect ambassador for our women’s program. Any opportunity for her to interact with the public is great for the brand.”
Bleiler signed posters, mingled with shoppers and raffled off one of her signature snowboards to an excited fan. Wearing the Gretchen Bleiler Lyon Tee, she smiled for photos and answered dozens of questions from eager attendees.
The in-store appearance was the ideal event to break in the newly remodeled Oakley store. The new layout aesthetically highlighted the Gretchen Bleiler collection and accommodated the signing perfectly.
The Gretchen Bleiler Signature Series Collection by Oakley is the comprehensive apparel series inspired by a single athlete. She worked with Oakley’s expert designers to create a 17-piece collection that ranges from goggles and sunglasses to jackets and accessories, many of which carry her signature lion motif.