2006 Commonwealth Games
As you may know Melbourne hosted the 2006 Commonwealth Games from 15th – 26th March, with 4,500 athletes from all the Commonwealth countries competing. The Commonwealth Games rank only second to the Olympics in terms of size and importance for Commonwealth athletes. The Games were massive for Melbourne, with the town buzzing throughout the 10 days of competition and also a huge success for Oakley. A total of 34 athletes utilized Oakley’s High Definition Optics® (HDO®) to win medals, including 14 Gold, 13 Silver & 7 Bronze.
Some of the Oakley Gold medals included Aussie Triathletes Emma Snowsill & Brad Kahlefeldt, Track cyclists Katie Mactier, Kate Bates & UK’s Victoria Pendleton, Mountain Bikers Liam Killeen ( UK) & Canada’s Marie-hélene Prémont, Aussie walkers Nathan Deakes & Jane Saville, as well as Canadian Diver Alexandre Despatie.
The standout thing about our success at The Games was the vast majority of athletes weren’t paid to wear Oakley but choose to wear it because of the difference High Definition Optics® (HDO®) makes to their performance.
Our athlete’s efforts in landing medals was only surpassed by their ability to generate media. During the event Oakley had over 130 pieces of coverage in major Australian newspapers. Check out some of the examples attached.
Apart from our Sports Marketing efforts OSP also set in place a number of other activities to capitalize on the Commonwealth Games circus being in town. These included:
Oakley Triathlon Lunch:
The lunch was held in our St Kilda office overlooking the running & cycling legs of the triathlon. We had drinks & a bbq for a fantastic mix of retailers, athletes and those in the industry to appreciate our hospitality. Aussie Oakley athletes, Emma Snowsill and Brad Kahlefeldt each took home gold medals in the women and men’s triathlon respectively.
Bling It On Party:
Again our St Kilda office rooftop was the perfect location for our Bling It On Party, with over 300 athletes, key retailers, friends of Oakley & media. The entertainment was provided by local Melbourne band Zoophyte, DJ Chango Phat, fire twirlers, fire breathers and a couple of comedians roaming throughout the crowd. Numerous Australian athletes attended the night, including triathlete Emma Snowsill, cyclists Rochelle Gilmore & Kate Bates, swimmers Giaan Rooney & Sophie Edington and Olympic rower James Tomkins. It was also great to see some of our International Commonwealth Games athletes enjoying the party, such as the boys from the South African Road Cycling Team, NZ Triathletes Hamish Carter & Kris Gemmell, NZ cyclist Pete Latham, UK’s Damien Greaves & Cayman Islands Kareem Streete -Thompson.