Oakley Announces Release of New Premium Wristwatch

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Oakley, Inc. (NYSE: OO) today announced the upcoming release of a new wristwatch called Oakley TIME TANK™. Further expanding the company’s premium line, Oakley TIME TANK™ is a Swiss made chronograph that blends the precision of 13-jewel Swiss movement with definitive Oakley design.

"When it comes to authentic design, Oakley TIME TANK™ leaves tracks the world can’t ignore," said Colin Baden, president, Oakley, Inc. "Many wristwatch buyers want a look of refinement yet the industry keeps giving them the same, recycled ideas. Oakley TIME TANK™ combines sophistication with outspoken styling and is assertive enough to throw some weight around – even if gravity barely takes notice because it’s made of ultra-lightweight titanium."

"Our goal is to turn instruments of timekeeping into objects of art while remaining true to our heritage as a technology company. The computer numeric control (CNC) machined case is sculpted from impact forged titanium and fused with the craftsmanship of Swiss engineering creating another Oakley original," continued Baden. "The drive behind all of our products is to elevate physics to the level of art. That means delivering the unexpected, and refusing to let style walk a beaten path. Oakley TIME TANK™ makes its mark on a road less traveled."

Oakley TIME TANK™ is available with a genuine leather strap or a titanium bracelet with the fit of micro-adjusting links and the flexibility of self-lubricating thrust washers, reinforced with carbon fiber. The hardest crystal utilized in timepiece creation, pure sapphire, protects the six-hand display and is augmented by an anti-reflective coating designed to improve readability in various light conditions. A screw-down crown seals the case against water pressure equivalent to 330 feet (100 meters) beneath the surface.

The intuitive analog display includes three separate sub dials measuring cumulative time, intermediate time and split time, all down to a tenth of a second. Luminous phosphors on the minute and hour hands improve visibility in low light, and the large date display can be read at a glance. A quartz oscillator cycles 32,768 times per second to calibrate the two-pole step motor, and the drive system is powered with the endurance of a 48-month battery. Oakley TIME TANK™ is expected to be available during the second quarter in four styles:

Bracelet

Case

Dial

MSRP

Black Leather
Titanium
Black
$995

Brown Leather
Titanium
Silver
$995

Titanium
Titanium
Black
$1,195

Titanium
Titanium
Silver
$1,195

Author

Staff Writer

Date

March 28, 2006