Oakley Adds Two Riders to MTB Hall of Fame


Oakley’s very own Sports Marketing Manager Steve Blick will be inducted into the Mountain Bike Hall of Fame during a ceremony at Interbike 2008 at the Sand’s Expo and Convention Center in Las Vegas, Nevada on Wednesday, September 24th. Joining him in the group of inductees will be Oakley’s longtime rider Brian Lopes.

Established in 1988 in Crested Butte, Colorado, the Mountain Bike Hall of Fame and Museum showcases the history of mountain biking. The MBHF documents the individuals and the events, which have contributed to the history of mountain biking since the sport’s inception nearly thirty years ago.

Every year the MBHF’s current members and former inductees vote in three to seven new nominees. Nomination is open to anyone, but the bar has been set high. Of the 107 individuals and four groups currently inducted, each has played a specific role in progressing the sport’s development.

Oakley’s Steve Blick will be inducted for his “promotion” within the industry. From his beginnings as a childhood BMX’er, Blick went from shop rat to pro cross-country racer to R&D rider for Shimano’s SKUNK program. He turned his passion into a career as he worked in marketing for Marin, GT and finally Oakley where he works today. Blick has been at the big O for close to a decade and is loved by the two-wheeled athletes he supports from the Tour de France to Crankworx. But it’s his behind the scenes work, where he takes an active role in the Oakley’s cycling product development that touches the everyday rider the most.

Oakley’s Brian Lopes will be inducted in the “racing history” category, thanks to his 25 world cup wins, four world championship titles and nine national titles over a 15-year career. For this he is a racing icon, but also the coauthor of a how-to book on mountain bike riding and a digitalized Sony PlayStation character. Lopes continues to compete in events across the board from world cup four cross to progressive competitions like Crankworx. Lopes is a mountain bike lifer and his entry into the hall of fame just adds cache to his legend.

2008 Inductees:
Brian Lopes (racing history)
Steve Blick (promotion)
Bob Girvin (industry)
John Finley Scott (pioneers)
Nat Ross (racing history)
Philip Keyes (advocacy) and

The Induction Ceremony is set for 6:00 p.m. on Wednesday, September 24 during the Interbike Show at the Sand’s Expo and Convention Center. The ceremony is open to the public.


Tess Weaver, Photos: Bill Freeman


July 28, 2008

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