Oakley Gallery at Hudson Studios

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For those who wanted an inside look at Oakley’s latest enterprises in eyewear, New York was the place to be Saturday April 1st. Perched above the city at the Hudson Studios Oakley showcased their latest initiatives, products and partnerships to eyewear accounts and trade publications. Those included were Vision Monday, 20/20 and Vision Product News, as well as consumer mags such as Paper, Teen Vogue, Jane and Men’s Health.

Lasers were used to demonstrate the unbeatable clarity of High Definition Optics® (HDO®), a key Oakley technology presented at the event. The company also informed the public about its latest breakthroughs in wearable electronics, its expanded partnership with Transitions Optical, and the newest blends of science and art that comprise the company’s prescription and plano eyewear offerings. Another showcased initiative that attracted media attention was Oakley’s exclusive new eyewear collection for women.

Oakley Chief Executive Officer Scott Olivet introduced Larry Light of Oliver Peoples, Inc., a recent Oakley acquisition. The Oakley CEO offered additional information on his company’s multi-branding strategy by presenting Larry Sands of Optical Shops of Aspen (OSA). Oakley has recently expressed interest in purchasing the retail division of OSA. Olympic silver medalist Gretchen Bleiler charmed the audience and posed for pictures. A party hosted by DJ Nick Pepe followed, and a full house danced late into the night to live music performed by The Creepers.

Author

Staff Writer

Date

April 01, 2006

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