First Ever Design Brief
On May 19, 2008, our international crew in the UK launched the first ever Oakley Design Brief presented by the Daydream Network. Click here to check out the brief.
The project, which is an organic extension of the Oakley Artist Series concept, is a unique opportunity for the UK’s top young designers and artists to customize a limited edition pair of Oakley Hijinx™ sunglasses.
The Oakley Design Brief is one of the most creative and engaging projects Oakley has ever put out there and presents artists with a truly unique and challenging blank canvas.
To reach out to such a specialized audience, Oakley hooked up with the Daydream Network, an inspirational duo with a direct link to grass roots creative cultures.
Through their publications, exhibitions and “idea” platforms word is spreading and the Oakley Design Brief is attracting attention from professional artists, up and coming design students and some incredibly talented amateur enthusiasts.
UK entrants have until July 18, 2008 to download the design templates from the website and submit their treatments to be judged by a suitably aspirational panel of experts from Oakley and the creative industries.
The most outstanding design will have the distinction of being produced as the UK’s limited edition Artist Series and join the elite global line up including Art Chantry, Todd Francis, The London Police, Frank Kozik, C100 and Naomi South.
A final exhibition will be held in London, England later in the year to showcase the exceptional artwork submitted and announce the winning UK artist series design.
To learn more about Daydream Network, please visit their site.