I Own It


The Rolling O Lab drove up to Nashville, TN to participate for the first time in a Luxottica Retail Sales Summit. With the help of a solid representation from Oakley, the O Lab made quite the impact on Lux Retail managers and associates from Sunglass Hut, Sunglass Icon, Lens Crafters, Pearle Vision and Ilori. It’s always exciting to convey the technology behind Oakley’s superior optics and overall design, but this audience was especially receptive.

The truck was originally supposed to be located inside a ballroom of the Gaylord Opryland center. The height of the truck just barely exceeded the height of the entrance, which forced the lab to move into a hall downstairs. Although the overall ambiance of the facility was compromised, the impact was still felt. Tours ran throughout each day with the heaviest traffic rolling through during breakfast and lunch hours.

On the final night of the conference, it was time for the Oakley party to close things out. Becky Wilkinson and the original O Lab crew knew something special had to be done in order to represent the brand. After some window shopping and brainstorming at the nearby mall, we came across the store, Hot Topic. New threads were picked out almost instantly while having a good laugh. Back at the hotel fully suited up, it didn’t take long for people to notice and instantly ask if we were with Oakley or comment on the fact that we were. The crew knew right away a solid choice had been made.

After the lab was closed down the crew headed up to the party. At the top of the stairs a certain song could be heard inside the ballroom that Bryan had just mentioned he wanted to hear. Before I could blink, he ran off with us all in tow. As we cleared our way through the crowd, we rushed the stage and started an instant dance party. Within seconds half the room cleared and also rushed the stage. The rest of the night will be remembered by those who were present. With the tag line this year being “I Own It” I do believe the O Lab crew helped relay that message.

Big thanks to Becky Wilkinson and Ben Masek at Oakley.


Micah Murray


March 04, 2008

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