Oakley, Inc. (NYSE: OO) today announced the release of its newly redesigned STRAIGHT JACKET® and MINUTE® 2.0 eyewear, two new products in its comprehensive line of active lifestyle designs. These latest renditions add new technologies and aggressive styling to successful designs that have proven overwhelmingly popular. Along with features that made their predecessors coveted in the world of sports, these innovative new releases include the company’s Hydrophobic™ lens coating, as well as photochromic lens options which darken automatically in response to light.

“Integrating sports performance technology into lifestyle eyewear, the forerunners of these styles were hugely popular so we’re answering the continued demand with new editions that offer the latest innovations in optical science and art,” said Oakley, Inc. President Colin Baden. “When it comes to general purpose sunglasses, style will always be a driving force in purchase decisions, but customers are opening their eyes to the fact that they can have the best in style while getting benefits achieved through decades of Oakley sports innovation. These new eyewear renditions combine the art of lifestyle fashion with the science of clarity, comfort and protection, serving everyday use with our solutions to the performance demands of world-class athletes,” Baden concluded.


Staff Writer


November 07, 2007