Oakley, Inc. (NYSE: OO) today announced the release of five new styles that further expand its successful line of ophthalmic eyewear frames. Engineered with the comfort and precision of the company’s Three-Point Fit, the new additions utilize proprietary materials including durable C-5™ alloy and ultra-lightweight X Metal® Titanium alloy, as well as acetate frame material. The company will showcase these new styles and its full line of prescription eyewear at the International Vision Expo West 2007 trade show (Booth 14109) October 4-6 at the Sands Expo & Convention Center in Las Vegas, Nev.

“Our evolving ophthalmic frame line continues to gain momentum in the prescription eyewear industry as well as the global fashion market,” said Colin Baden, president, Oakley, Inc. “Each one an Oakley original, these newest frames are crafted with premium materials and unique geometries which extend that heritage. The unrivaled designs of our men’s frames are an outspoken statement of personal style, and the new additions to our exclusive collection for women prove that when form meets function, physics truly can be elevated to an art form,” Baden concluded.

Customers can choose between two optional lens shapes for each of the five new frame designs, and every frame comes with a protective case and a Microclear™ bag for storage and lens cleaning. Engineered for durability and all-day comfort, Oakley prescription eyewear frames are crafted for an optimal range of ophthalmic correction.

The company’s new men’s designs start with INTAKE, a lightweight frame of durable C-5™ alloy with spring hinges and adjustable nose pads. Styling nuances include slot accents in the temples, and the frame is enhanced with soft Unobtainium® components that increase grip with perspiration. The second new addition is DICTATE, a frame of ultra-lightweight X Metal™ Titanium in assertive styling. It too features the comfortable fit of spring hinges and adjustable nose pads. CANDIDATE is the third new design for men, a heat-adjustable frame of lightweight acetate that features dual-toned temples and metal icon accents.

Oakley’s widely popular line of women’s ophthalmic frames is expanding with two select additions. Accented with tonal layering in multiple colors, a heat adjustable frame called EMBLEM is rendered with fluid contours of lightweight acetate. The second new frame, POETIC features intricate etched detailing on temples of ultra-lightweight titanium that finish in acetate tips. Custom-engineered spring hinges and adjustable nose pads provide a comfortably secure fit.


Staff Writer


October 02, 2007